AI-native commerce operations

The operating system for e‑commerce brands.

Catalog, AI product content, AI product visuals and identity in one platform, so a small team can run several brands across several sales channels.

4apps live in production
1identity across apps (SSO)
∞sales channels from one catalog
ADMINone identity · access · notifications
Variants, stock, price
MACH
Writing the description
WRITER
Generating the visual
STUDIO
Store
Marketplace
Ads
CHANNELS
$41 · €38 · ₺1,240
3 variants · 24 in stock
on 3 channels
intro
The problem

Selling in more than one place gets harder with every channel.

Each new channel adds the same product again, in a new format, with its own rules. Small teams end up running spreadsheets between systems instead of running the brand.

The same product, typed again

Name, variants, specs and prices are re-entered for every channel. One change in one place means three edits, and one of them gets missed.

Every channel wants its own content

A marketplace wants keyword titles and square images, a storefront wants a story, an ad wants twelve words. Writing and shooting for each one does not scale.

Stock and prices drift apart

Orders land in different places, rates change, campaigns start and stop. Without one source of truth, channels oversell or show the wrong price.

The platform

Four apps. One source of truth.

They share the same companies, users and product record. A product is entered once in MACH; Writer and Studio work from that record, and every channel gets its own version.

MACH Live

Catalog, stock, pricing and channels.

  • Variants, specs and multi-warehouse stock
  • Pricing engine: fixed or index-linked rates per company
  • Campaigns with simulation and approval
  • Channel-specific titles, prices and images
  • Orders, returns and reconciliation

Writer Live

AI product content for every channel.

  • Descriptions, titles, meta, ad copy
  • Brand voice and per-channel templates
  • Claim check against the catalog before publishing
  • Approval flow and A/B variations
  • Translations

Studio Live

AI product visuals at catalog scale.

  • Background removal and retouching
  • Lifestyle scenes and on-model images
  • Flows: multi-step pipelines you define once
  • Platform sizes for every channel
  • Cost tracked per image

Admin Live

One identity and one place to configure.

  • Single sign-on for every app
  • Roles: owner, admin, manager, editor, viewer
  • Notifications and release notes in every app
  • Central AI key and limit management
  • System status for all apps

UP Next

Analytics and optimization across channels.

  • Sales and margin by channel
  • Content and visual performance
  • Recommendations fed back to Writer and Studio
How it works

From supplier spreadsheet to live listing.

Four steps, one record. Each step adds to the same product, so nothing is typed twice and nothing drifts between channels.

01 · Import

Bring the catalog in

Upload a supplier spreadsheet or connect a store. Columns are mapped once; variants, specs, stock and base prices land in one product record.

  • Bulk import with column mapping
  • Variants grouped automatically
  • Errors shown before anything is saved
02 · Enrich

Write and shoot at scale

Writer drafts descriptions and titles in your brand voice. Studio cleans, retouches and stages images. Both read the same catalog record.

  • Batch generation for whole collections
  • Per-channel formats and lengths
  • Images sized for every platform
03 · Verify

Check before it ships

Every generated claim is checked against the product's own attributes. Unsupported claims, wrong units and channel rule breaks are flagged for review.

  • Quality score per item
  • Approval queue sorted by risk
  • Nothing is marked published until it is sent
04 · Sell

Publish per channel

Each channel gets its own title, price and images, while stock and cost stay in one place. Changes flow out; orders flow back.

  • Channel-specific content and pricing
  • Stock synced across channels
  • Orders and returns in one list
One product, every channel

The record stays whole. Each channel gets its own version.

Channels need different things: a marketplace wants a keyword-rich title and square images, a storefront wants a story, an ad wants twelve words. Growty keeps one inventory record and a separate channel version for each, so a stock or cost change never overwrites the content you tuned for a channel.

  • Cost and stock live once, in inventory
  • Title, description, price and images can differ per channel
  • Exchange rates are set per company, not globally
Integrations

Connected today, and what comes next.

We list only what works in production. New channels are added to the same catalog, so nothing about your products changes when one is connected.

Sales channels Live

ShopifyProducts, stock, prices, orders, images, metafields
TrendyolMatching, categories and attributes, stock and price, orders

AI providers Live

OpenAIProduct content in Writer
Google GeminiProduct content in Writer
fal.aiImage models in Studio

Coming next Next

More marketplacesPrioritised by what waitlist brands sell on
Ad channelsSend Writer's ad copy straight to campaigns
Open APIConnect your ERP or warehouse system
Why Growty

Built by operators, for operators.

Growty started inside a working e-commerce business. Every rule below came from a real problem in a real catalog.

Operator-built

Designed by e-commerce founders who run their own stores on it, around variants, specs, pricing and channels.

A product, not a project

One codebase for every company. No client-specific forks, so every improvement reaches everyone.

Measured, not assumed

Changes are checked against live data before release. If it cannot be measured, it is not called safe.

Your settings, your company

Anything that changes your data is a setting you see and control. There are no hidden switches that change every account at once.

Nothing lost silently

Unsaved changes are flagged, bulk actions show exact counts before they run, and failed syncs are reported, not swallowed.

Any sector, any market

Not built for one category. Per-company currencies and rates, channel-specific content, and more languages on the way.

For teams and agencies

One sign-in. The right access in every app.

Invite your team once in Admin. Roles apply across MACH, Writer and Studio. An agency account, for managing several brands from a single account, is on the roadmap.

  • Single sign-on across all apps
  • Roles managed in one place
  • Notifications for stock, price and channel events
What's new

Shipped in October.

Version 1.1 of all four apps went live on 22 October 2026: 480 changes in total. Release notes appear inside every app, so teams see what changed.

MACH v1.1344 changes
  • Pricing engine with company-specific exchange rates and channel rules
  • Campaigns with simulation, legal checks and approval
  • Trendyol: matching, categories, stock, price and orders
Writer v1.147 changes
  • Roles: editors draft, managers approve and publish
  • Manual edits are never overwritten without asking
  • Interrupted batch jobs resume where they stopped
Studio v1.142 changes
  • Approval, sending and settings follow user roles
  • Bulk approve and review with a full approval history
  • No paid retries when a request is refused
Admin v1.147 changes
  • Notification centre across all four apps
  • Release notes and "coming soon" inside every app
  • Team access per app, with the owner protected
Roadmap

What we're building next.

UP analyticsNext
More marketplace and ad integrationsNext
Design and 3D workflowsPlanned
Questions

Before you join.

Short answers to what brands ask us most.

Is Growty only for jewelry brands?

No. Growty is built for any product catalog with variants, specs and several sales channels. Our first brands sell jewelry, which is why the catalog handles complex variants well.

Which sales channels are connected today?

Shopify and Trendyol are connected today, with stock, price, content and orders. More marketplaces and ad channels are on the roadmap.

Do I need all four apps?

No. MACH is the core. Writer and Studio can be added when you need content or visuals; they read from the same catalog.

How is my data kept separate?

Every query is scoped to your company, store credentials are encrypted at rest, and access is controlled by roles in Admin.

Which AI models do you use?

Writer and Studio route each task to a suitable model from providers such as OpenAI and Google. Keys and usage limits are managed centrally in Admin.

What does it cost?

Pricing depends on the apps and catalog size. We share it during the onboarding call.

What language is the interface in?

The apps are in Turkish today. English is next, followed by other languages.

Early access

Join the waitlist.

Growty is live and opening to new brands gradually. Tell us a little about your business and we will set up the right onboarding.

  1. We review your requestUsually within two working days.
  2. A 30-minute callWe look at your catalog and channels together.
  3. Your workspace opensImport your products and start with one channel.

Used only to contact you about Growty. No marketing lists, no resale.

About you
Your business
Where do you sell today? optional
What you need
Privacy

How we use your waitlist details.

Plain-language summary. The full privacy notice (KVKK and GDPR) is published before launch.

What we collect

Only what you type in the waitlist form, plus the date and the IP address the request came from, to stop spam.

Why

To contact you about early access and to prepare your onboarding. Nothing else: no newsletters unless you ask, no resale, no ad networks.

Where it stays

In Growty's own database. We do not use third-party form or marketing tools for the waitlist.

Your choice

Ask us to correct or delete your details at any time by replying to any message we send you.